Tag: Web 2.0

Categories: CSR reality check

7 December 2008

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Not too much Mr Nice Guy

This piece comes with a health warning. It is a bit rude about a very prevalent fashion. I want to diss the idea that PR online strategies must be nice, non-judgmental, inclusive, blah blah. Read on ›

Categories: Political spin

16 November 2008

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Calibrated fireside chats for a wi-fi world

Today’s Observer reports that president-elect Obama is about to appoint a technology Tsar. It says that the new President will be updating Americans weekly on Youtube, a development as revolutionary as Franklin D. Roosevelt’s introduction of regular folksy radio broadcasts. This is to be welcomed. But we should not get carried away. Read on ›

Categories: Political spin

5 November 2008

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Obama’s good old-fashioned use of TV

There are those in the PR industry who argue that Obama is a communications pioneer. They note that he mobilised five million volunteers to attract funds and communicate via social media. That shows communications becoming democratic, decentralized, interactive, more word-of-mouth – even tribal. These fans of Web 2.0 overlook one very big detail. Read on ›

Categories: Media issues

30 October 2008

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How viral is this?

The Times reports that of the estimated 400,000 people who heard the BBC Radio 2 segment of Brand and Ross leaving lewd messages on Andrew Sachs’ answer phone only two saw fit to complain to the BBC, one of them Sachs himself. But the story gained momentum after it was picked up in the weekend newspapers. The BBC today registered its 30,000th complaint. Read on ›