The PR business has largely advised institutions to ignore or denounce the seismic shift in public opinion that led the USA to Trump and the UK to Brexit. Some PR professionals have also urged their clients to align themselves more closely with the very agendas that sparked the mass public backlash. But Biden's narrow victory over Trump demonstrates that instead of healing divisions this strategy has made society even more polarised. There is a crying need for the public relations business to help bring people together, to put an end to the disunity within our societies. Here I examine some of the underlying issues. I also suggest some alternative approaches to today's increasingly ineffective corporate PR strategies, mantras and fads. More »

Latest posts

Categories: History of PR

12 November 2013

No comments

Homer and the origins of public relations

Here is the first of two essays on the rise to power of public opinion and the origin of public relations. This one deals with archaic Greece (circa: 800 BC – 500 BC). It outlines the emergence of artistic freedom and individualism on the rocky road toward democracy. The second will interrogate the contest system, the shame culture, mistrust, and openness to change and risk in Classical Athens. It will look at what happens when public opinion is not engaged critically. Read on ›

Categories: Political spin

21 August 2013

2 comments

UK PR trade bodies all at sea over lobby Bill

The Transparency of Lobbying, non-Party Campaigning, and Trade Union Administration Bill is soon to be debated in the UK’s houses of parliament. I am with Lord Bell in hating this proposal. But what foxes me is the way my great industry is so Guardianista. My every instinct tells me that this is a sophisticated case of shooting, or at least chaining, the messenger. Read on ›

Categories: CSR reality check / PR issues

31 May 2013

No comments

Getting to grips with corporate and PR ethics

This interview about corporate morals and ethics first appeared on Communication Director‘s website earlier this month. It records the conversation between the magazine’s leading editor, Dafydd Phillips, and me. Extracts from it were also quoted by Dafydd in the latest print version of Communication Director, in his piece Between Ethics and Morality (pages 52 -55). Read on ›

Categories: History of PR

25 May 2013

5 comments

Assessing PR’s debt to Cicero

When I look at Cicero’s legacy my purpose is not simply to focus on ancient Rome. My intention is to produce a narrative that distils one of the pivotal moments in history to illuminate how Cicero influenced the birth of modern public relations and the world it inhabits. Read on ›

Categories: History of PR / Political spin / PR issues / Reviews

12 March 2013

One comment

Queen Elizabeth I: PR Icon (part 2)

This second installment of a two-parter on Queen Elizabeth I describes how PR acts in support of leadership and authority using rhetoric’s persuasive powers. It tells the story of the emergence of modern PR practice and the modern world it shaped. (It is work in progress for my book: On Message: Propaganda, persuasion and the PR game.) Read on ›