The PR business has largely advised institutions to ignore or denounce the seismic shift in public opinion that led the USA to Trump and the UK to Brexit. Some PR professionals have also urged their clients to align themselves more closely with the very agendas that sparked the mass public backlash. But Biden's narrow victory over Trump demonstrates that instead of healing divisions this strategy has made society even more polarised. There is a crying need for the public relations business to help bring people together, to put an end to the disunity within our societies. Here I examine some of the underlying issues. I also suggest some alternative approaches to today's increasingly ineffective corporate PR strategies, mantras and fads. More »

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Categories: Leisure / Zurich

9 August 2015

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Zurich Salon to debate “who decides what makes art great?”

On Tuesday October 20 at the Karl der Grosse, I’m pleased to announce that the Zurich Salon will be debating what is art and what is connoisseurship and how do we distinguish false, bad or mediocre art from a masterpiece. What makes something qualify as art as opposed to kitsch? After all, regardless of how we assess art’s intrinsic value, art certainly has a price. Is everybody’s opinion equal? Read on ›

Categories: Crisis management

20 June 2015

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The PR industry’s part in professor Tim Hunt’s downfall

Health warning 21st July, 2015: I made two errors in this piece that were pointed out by the author (Louise Bagshawe) and former British MP Louise Mensch.  I am pleased to note that I was not correct to write ‘nobody laughed’ because evidence has emerged demonstrating that there was laughter in response to Tim Hunt’s joke. I was also wrong to write that he made a fool of himself. In my defence, as Louise Mensch kindly tweeted,at the time he [I] wrote this, the falsity of the account of TH joke getting a ‘stony reception’ wasn’t known”. The new news merely strengthens what follows. Read on ›

Categories: History of PR

29 December 2013

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Are modern PR thinkers spinning Isocrates’ legacy? (revised Dec 2013)

Back in January, I gave a lecture on the moral bankruptcy of the shame culture in ancient Greece to Associate Professor Josh Greenberg‘s fourth-year undergraduate class. Afterward, a debate arose about Isocrates’ legacy. It revolved around whether his ideas and lived-example laid the foundations for what some practitioners refer to as the morality of modern ethical two-way symmetrical public relations. Read on ›