The PR business has largely advised institutions to ignore or denounce the seismic shift in public opinion that led the USA to Trump and the UK to Brexit. Some PR professionals have also urged their clients to align themselves more closely with the very agendas that sparked the mass public backlash. But Biden's narrow victory over Trump demonstrates that instead of healing divisions this strategy has made society even more polarised. There is a crying need for the public relations business to help bring people together, to put an end to the disunity within our societies. Here I examine some of the underlying issues. I also suggest some alternative approaches to today's increasingly ineffective corporate PR strategies, mantras and fads. More »

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Categories: History of PR

5 February 2013

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Queen Elizabeth I: Part 1

Here is the second in my series profiling important figures in PR. It is the first of a two-parter looking at Queen Elizabeth I of England (1558 – 1603). (I am working my back to the Romans and Greeks who got this whole game going.) Read on ›

Categories: History of PR / Opinion research

7 January 2013

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Psychobabble will not make PR credible

Blimey, talk about the emperor’s wardrobe. Look around, and PR professionals will quickly come across a new-ish crop of pseudo-science which is supposed to guide them as to what their trade is and how to do it. They shouldn’t need the warning. But some, such as participants in The Holmes Report’s recent Global Public Relations Summit 2012 in Miami, who discussed ‘Persuasion, Empathy, and Neural Coupling‘ and ‘Unlocking the Brain’s Secrets About Creativity And Decision Making‘, seemingly need it stated plainly. This stuff is likely to be claptrap. Read on ›

Categories: Crisis management / Media issues / Political spin / PR issues / Richard D North

1 January 2013

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The Beeb, Plod, HMG and PR

By Richard D North

The big picture

Anyone who cares about Britain, its government and its wider official culture is shaken and stirred by recent media storms. PR professionals ought to be a great position to understand what’s been going on. After all, they are media-obsessed, and narratives and messaging are at the heart of the problem faced by our institutions. Read on ›

Categories: Media issues / Political spin / PR issues

5 December 2012

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Open letter to CIPR on implications of Leveson’s report

Following my piece ‘PRs shouldn’t rush to welcome Leveson‘, Phil Morgan, Director of Policy and Communications at the Chartered Institute of Public Relations (CIPR), kindly responded. His comment and my reply were too detailed to leave in my comments. So here’s a post that starts with his remarks and ends with my response in the form of an open letter to CIPR that explores some more the challenges Leveson’s report poses for PR professionals in the UK.  Read on ›

Categories: Media issues / Political spin / Trust and reputations

2 December 2012

4 comments

PRs shouldn’t rush to welcome Leveson

PR professionals need to interrogate the Leveson report in great detail. That’s because there’s the possibility of another Dangerous Dogs-type Act coming on. In 1991 several high-profile outrages involving fighting dogs biting, maiming and killing babies and old folk were whipped up by the tabloids to create a moral panic. Then emotionally-incontinent parliamentarians rushed through draconian legislation. The result is now acknowledged to have been a disaster for public protection, dogs owners and justice (1). Read on ›

Categories: Media issues / Richard D North

30 November 2012

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Guest post: RDN says Leveson wasn’t liberal

By Richard D North:

So far I am with David Cameron and find support in the majority of each of the responses by almost all the intelligent right and by some boldly liberal others including Max Hastings, David Aaronovitch, Ian Hislop, Liberty, Camilla Cavendish, Peter Lilley, John Whittingdale, Chris Blackhurst, Fraser Nelson. Their shared bottom line is to keep the state out of it: that one wants the least, smartest regulation possible. Read on ›

Categories: Energy issues / Policy / Political spin

17 November 2012

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Energy independence: a misguided pipedream

[This essay by James Woudhuysen and Paul Seaman first appeared on spiked-online.] Barack Obama’s victory in the US presidential election looks unlikely to subdue the growing calls, throughout America, for national self-sufficiency in energy. Both candidates tried to sow illusions in what Obama dubbed ‘energy security’ and his opponent Mitt Romney called ‘energy independence’. However, these goals are neither desirable nor, in today’s integrated world economy, possible.  Read on ›

Categories: Crisis management / Trust and reputations

27 October 2012

12 comments

Poor communication is not a crime

Italian judge Marco Billi has jailed (pending appeal) six scientists and one public official for six years for manslaughter. They were condemned for downplaying – in their communication – the risks of an earthquake in L’Aquila, Italy, which killed 309 people in 2009. The verdict should send shockwaves through the ranks of public relations professionals, because the precedent it sets could be applied to PR pros just as easily as to our clients and their other advisers. Read on ›