The PR business has largely advised institutions to ignore or denounce the seismic shift in public opinion that led the USA to Trump and the UK to Brexit. Some PR professionals have also urged their clients to align themselves more closely with the very agendas that sparked the mass public backlash. But Biden's narrow victory over Trump demonstrates that instead of healing divisions this strategy has made society even more polarised. There is a crying need for the public relations business to help bring people together, to put an end to the disunity within our societies. Here I examine some of the underlying issues. I also suggest some alternative approaches to today's increasingly ineffective corporate PR strategies, mantras and fads. More »

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Categories: Crisis management / CSR reality check / Richard D North / Trust and reputations

25 October 2012

One comment

Savile and the BBC’s clip-board kings and queens

[This is a guest post by Richard D North.] The most important questions about the BBC and Savile saga are often left a little late in the discussion. First, why did anyone of ordinary savviness at the top of a mass entertainment organisation think the old weirdo was worth a post-mortem tribute, granted the strength of the rumours which had been going round for years? Read on ›

Categories: Crisis management / CSR reality check

30 August 2012

3 comments

Lonmin’s PR credibility gap

You cannot have missed it. A strike at the Marikana platinum mine owned by Lonmin in South Africa led to 34 workers being killed and many more injured in a confrontation with the police. Weeks later the number of people on the illegal strike has increased considerably with only 13 per cent of workers turning up at the mine on Monday. Read on ›

Categories: CSR reality check / Energy issues / Political spin

17 July 2012

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The F-word in the new Cold War

How does a near-European monopolistic vertical supplier (upstream, downstream and in-between) of an expensive fossil fuel from a semi-democratic country convince politicians from proper democracies that competition and significantly lower prices are bad things? Play an emotive PR trump card, that’s how. Read on ›

Categories: CSR reality check / History of PR

9 July 2012

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The rumble in the jungle: modern PR’s Edwardian birth

The International History of Public Relations Conference 2012 is convening in Bournemouth, England, this week. I’m not going. But I thought I’d use it as a hook to explore the long-forgotten story of a barbaric British company that was eventually pursued to destruction by Sir Edward Grey, a leading Liberal and British Foreign Minister (1905 -1916). I think it marks the birth of modern corporate PR.  Read on ›

Categories: CSR reality check / Energy issues / Political spin

2 July 2012

6 comments

Essay: Sustainability and WBCSD’s myopic Vision 2050

The World Business Council for Sustainable Development’s Vision 2050 says the corporate world must play a leadership role in solving mankind’s mounting problems. It outlines a new agenda for business: to work with government and society to transform global markets and competition to achieve a sustainable future. But here is a thought. Is Vision 2050 anything more than a PR survival plan for today’s big companies seeking a long-term and popular license to operate? Read on ›

Categories: Credit Crunch / Crisis management / Trust and reputations

28 June 2012

3 comments

Assessing the Barclays Bank Libor scandal

Barclays Bank has to pay a penalty of £290 million to the Financial Services Authority in the UK, and the Commodity Futures Trading Commission and Department of Justice in the US. Its crime? Between 2005 and 2009, it lied to them about the interest rate it was paying to borrow money. The reason? To benefit the bank’s derivatives trading positions by either increasing its profits or minimizing its losses. What can we PR pros say? Read on ›

Categories: Political spin / Trust and reputations

22 June 2012

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Cameron made his own PR tax trap…

When comedian Ken Dodd was put in the dock for stashing in excess of three hundred thousand pounds in shoeboxes and suitcases, and placing more untaxed money in twenty offshore accounts, he claimed: “the money was the savings from my taxed income.” Dodd’s hapless losing prosecutor was Brian Leveson QC. So what to make of the Jimmy Carr affair? Read on ›

Categories: Media issues / Political spin

20 June 2012

2 comments

Leveson “threat” to quit? Not quite and…

The Daily Mail‘s headline on Sunday informed us of “Leveson’s ‘threat to quit’ over meddling minister”. Readers only discovered in the middle of the piece that it was reporting what unnamed sources assumed Leveson implied, not what he had threatened. More bits of the story begin to fall apart as one reads it carefully; that is to its contradictory end. Read on ›