Categories: CSR reality check / Culture Wars / PR issues / Trust and reputations
15 January 2019
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Keep politics out of mass consumer advertising and product PR
Proctor and Gamble’s Gillette has released a commercial promoting razor blades, which sends out the message that men are such a menace to women that they must be tamed. But no matter what one thinks of #MeToo, we should all question the politicisation of mass consumer advertising. We need to ask why the marketing department at Gillette thought it was a good idea to produce an advert caricaturing their customers as brutish stereotypical sex pests; who require a health warning and moral policing. It is, indeed, gobsmacking that anybody at Gillette thought it was smart for a corporate Goliath to traduce the integrity and character of their core market. Read on ›