Categories: Crisis management / CSR reality check / New PR in Age of Populism / PR issues / Trust and reputations
21 November 2017
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Lessons from Paperchase’s retreat: corporate cowardice predates social media
A few thousand tabloid-loathing Stop Funding Hate campaigners, exercising their wrist action on Twitter and Facebook, have persuaded Paperchase to abandon an advertising promotion, which offered readers of The Daily Mail two free sheets of Christmas wrapping paper. What should the advertising and PR community make of this debacle? Read on ›